-Navarre’s capital will be the first stop in a string of debates throughout Spain designed to highlight today’s urban and interurban mobility challenges.

-The Mayoress of Pamplona, Cristina Ibarrola, opened the event, which was attended by experts from different institutions and companies such as the Association of People with Reduced Mobility (AsoPMR), the mobility consultancy Doymo and the Special Councillor for Sustainable Development and Strategic Projects of Pamplona City Council.

-Pamplona City Council is one of the pioneers in rolling out a network of stations to measure air quality and manage traffic more efficiently in the city.

Pamplona, 15th November 2023 - Pamplona City Council today took part in unveiling the 'Lives in Motion' campaign, which the Abertis Foundation has launched to move towards more sustainable mobility. The city has become the first stop in a string of debates moving throughout Spain that aims to spotlight today’s urban mobility challenges and get people thinking about safety, sustainability and inclusion.

The event, co-organized with Abertis Mobility Services and held at the Baluarte Conference Centre in Pamplona, was attended by The city's mayoress, Cristina Ibarrola. At a round table that debated "Mobility of the future: challenges of the present", different authoritative voices from the sector talked about the challenges of mobility today, looking to the future, from a social, environmental, regulatory and educational perspective. The campaign revolves around a short documentary about the lives of three Spanish families with young and teenage children who have to make several trips every day.

Pamplona is a benchmark for sustainable and inclusive cities, both within and beyond our borders," Ibarrola said; "if we want to keep on leading change and moving towards the future, we have to tackle the challenges of urban mobility in a way where the well-being of people and the environment takes centre stage. The mayoress went on to explain that "the City Council has launched several 2030 Agenda-related projects that, for instance, encourage the deployment of green infrastructure and traffic management and air quality metering stations with the aim of protecting something that, despite not being visible to the naked eye, matters very much to us: the air that the people of Pamplona breathe".

In this regard, Georgina Flamme, director general of the Abertis Foundation, assured that "sustainable and inclusive mobility significantly improves people's well-being; the 'Lives in Motion' campaign shows us the daily lives of many citizens, challenging us to come together and devise solutions that enable us to turn our environment into a safer and healthier place".

Moderated by journalist Ruben León, the debate also featured Pamplona's Councillor for Sustainable Development and Mobility, Aitor Silgado Goicoechea; the CEO of Abertis Mobility Services, Christian Barrientos; the president of the AsoPMR (Association of People with Reduced Mobility), Carlo Castellano, and Manolo Pineda from the mobility consultancy Doymo.

Pamplona's commitment to sustainability

Regarded as one of the country’s most sustainable cities due to its 60,000-plus trees and its huge green areas that account of 15% of its surface area, the capital of the Navarre Autonomous Region has also been among the first cities to deploy a smart sensor network to promote sustainability.

The city commissioned Abertis Mobility Services to design a project for rolling out a network of stations that measure the quality of the air that the people of Pamplona breathe. The city will now have real-time traffic information for managing urban mobility more efficiently, while pollution levels will be lowered significantly. In recent years, Pamplona City Council has geared its efforts to turning the city into a more sustainable and decarbonised environment, making Pamplona a healthier place for its inhabitants.